NONPROFITS
If you are the Director, Officer or a Board member of a 501(c)3 nonprofit organization, or perhaps a church Pastor, Elder or Business Administrator, you are well aware that financial contributions, tithes or gifts are critical for your continued operation, and the ultimate success of the mission of your organization.
While larger and perhaps mid-sized charities usually use planned giving programs as part of their fundraising strategies, oftentimes smaller organizations must rely much more on immediate donations and gifts, securing grants, or conducting other smaller-scale fundraising efforts.
While these are good ways to receive financial pledges and gifts, few are as financially powerful in the long-term as being named as the Beneficiary of a person's life insurance policy. Seeking future donations in this manner by actively inviting and encouraging people to give in this way is really every organization - small or large - should be doing.
Fortunately, every year more and more are doing just that. The word has been getting out, and now currently in the U.S. thousands and thousands of charities - small, medium and large - are named as the Beneficiaries on life insurance policies. At some point in the future (when the owners of those policies die), their death benefits - often tens, or even hundreds of thousands of dollars - will be promptly paid to each organization.
The good news, is that it's actually often quite EASY to tap into this extremely lucrative source of donations.
Why? Because people really DO want to give back to a group that has been an important part of their life experience. And this is a way that they can easily do that. In fact, you will find that people are often delighted to hear about this opportunity for them to provide a generous financial gift to your organization.
All you need to do is spread the word. Here's how:
1. If any members or friends of your organization have made you aware of their intent to make a future charitable bequest or donation, consider suggesting that they instead use those funds to buy a life insurance policy. The amount they were going to donate could be multiplied literally several times over, if it is instead used to buy a life insurance policy.
2. Add a “Donate” page, a “Ways to Give” page or even a “Life Insurance” page on your website. On it, give visitors with general information about – and list the benefits of – making your organization the beneficiary of a life insurance policy.
3. Send out informational letters, postcards or e-mails to past donors, as well as known friends of your organization.
4. Prepare and place an informational “take-one” flyer in your offices or in a public area at your location.
5. If you send out a newsletter, prepare and insert a two or three paragraph informational article.
Note: We have sample templates of any of the things referenced above, each of them proven to elicit interest and inquiries by potential donors. We would be happy to send you any/all of them for your unlimited use. Just Contact Us to request.
When someone responds or indicates any interest in doing this, you can:
A. Suggest that they contact their own insurance agent (who may or may not work with life insurance… not all do) and get things started.
B. Refer them to a good life insurance agent who may have perhaps helped someone donate to your organization in this manner in the past.
C. You are welcome to refer them to us; just tell them about this website. With member agents in all 50 states, each of whom is an experienced life insurance professional dedicated to helping their neighbors do this, we would be happy to refer them to one in their area.